Atria and our Japanese partner Nippon Steel Trading organized a customer event in Tokyo last week. We were happy to host the event together with the Embassy of Finland.
Over 60 guests were enjoying the Finnish atmosphere and pork delicacies in the event. Our customers Aleph Inc. and Marudai Food Co., Ltd gave heart-warming speeches about Finnish, antibiotic-free grown pork. Taste is always number one in the Japanese market but local consumers value more and more also the safety and sustainability of the food. Finnish pork has found its place in the shopping carts of these frontline shoppers.